{"title":"Curl Care","description":null,"products":[{"product_id":"bond-building-conditioner-k1","title":"Bond Building Conditioner K1","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnhance the health of your curls with Not Your Mother’s Curl Talk Bond Building Conditioner, a silicone-free conditioner that gives you deep hydration and moisture retention while delivering bond repair power for less breakage, fewer split ends, and controlled frizz. You know what that means: curls with more definition, shine and strength.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":49099392090329,"sku":"NYM-7F930CB3698E5A975A","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13138_CurlTalk_BondBuilding_Conditioner_1.jpg?v=1786913904"},{"product_id":"bond-building-mask-j5","title":"Bond Building Mask J5","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour curls are about to make their comeback with Not Your Mother’s Curl Talk Bond Building Mask, a long-lasting, silicone-free hair mask that helps to deliver even damaged curls to their most vibrant state. It seals in essential moisture to add strength and defend against breakage so you can see, and feel, visibly shinier, softer, healthier curls.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":49099392188633,"sku":"NYM-4A8466048F582950DB","price":2.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13139_CurlTalk_BondBuilding_Mask_1.jpg?v=1786913909"},{"product_id":"bond-building-shampoo-p1","title":"Bond Building Shampoo P1","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeep your curls healthy with Not Your Mother’s Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen your strands from root to tip. Ready for less breakage, less frizz and more curl definition?\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":49099392319705,"sku":"NYM-EEA8B52CBDC27AB53F","price":2.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13137_CurlTalk_BondBuilding_Shampoo_1.jpg?v=1786913913"},{"product_id":"3-in-1-conditioner-l3","title":"3-in-1 Conditioner L3","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eQuench your curls your way with this conditioner that seals in moisture, tames frizz and restores elasticity. Whether you use Curl Talk 3-in-1 Conditioner as a leave-in, rinse out or co-wash, your curls will be hydrated and more defined.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"12.0 fl oz","offer_id":49099393433817,"sku":"NYM-BDDBE44E4A75673C3D","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13061_NYM_CurlTalk_Conditioner_1.jpg?v=1786913951"},{"product_id":"activating-mousse-u3","title":"Activating Mousse U3","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIs that you curls? Not Your Mother’s Curl Talk Activating Mousse is every curl girl’s go-to for achieving that perfect balance of having defined curls with a light and touchable hold. Plus, this hair mousse provides long lasting protection against humidity will have your curly hair thriving in any environment you put them in.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"7.0 oz","offer_id":49099393466585,"sku":"NYM-774B5362494E501E16","price":2.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13064_NYM_CurlTalk_Mousse_1.jpg?v=1786913955"},{"product_id":"bond-building-leave-in-treatment-b4","title":"Bond Building Leave-In Treatment B4","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe leave-in that locks-in essential moisture and strength for damaged curls. Curl Talk Bond Building Leave-In Treatment is a lightweight spray that controls frizz up to 48 hours and helps build strength over time to protect against breakage, leaving curls soft on the outside and strong on the inside.\u003c\/span\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 fl oz","offer_id":49099393532121,"sku":"NYM-278C2CE11969717525","price":2.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13187_NYM_CurlTalk_BondBuilding_Leave-in_1_1.jpg?v=1786913959"},{"product_id":"clean-slate-daily-conditioner-w2","title":"Clean Slate Daily Conditioner W2","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother’s Curl Talk® Clean Slate Daily Conditioner is Step #2 of your curl reset. This silicone-free, paraben-free formula helps detangle, define, and hydrate your hair with a soft, lightweight finish. The result? Soft, silky, bouncy curls that are up for anything. \u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"9.7 oz","offer_id":49099393597657,"sku":"NYM-1254B54A108C908BEE","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13198_NYM_CurlTalk_CleanSlate_Conditioner_1.jpg?v=1786913964"},{"product_id":"clean-slate-daily-shampoo-d9","title":"Clean Slate Daily Shampoo D9","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother’s Curl Talk® Clean Slate Daily Shampoo is hard on buildup but soft on your strands. Its sulfate surfactant-free, silicone-free formula gently washes away product buildup, minerals from hard water, and impurities without stripping hair for fresh, reset curls that are full of life. \u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"9.7 oz","offer_id":49099393695961,"sku":"NYM-DE10A4D3469D7B6A13","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13197_NYM_CurlTalk_CleanSlate_Shampoo_1.jpg?v=1786913968"},{"product_id":"deep-hydration-mask-u7","title":"Deep Hydration Mask U7","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother’s Curl Talk® Hydration Mask is like a hydration vacation for super parched strands. Powered by rice amino acids and a superfood oil blend, this hydrating mask melts into hair to deliver targeted moisture without added weight for soft, bouncy, and defined curls in a matter of minutes.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"10 oz","offer_id":49099393761497,"sku":"NYM-62EDA032A82930131D","price":2.18,"currency_code":"USD","in_stock":true},{"title":"1.75 oz","offer_id":49099393794265,"sku":"NYM-8785963218B4F1D09E","price":0.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13202_NYM_CurlTalk_DeepHydration_Mask_Jar_1.jpg?v=1786913972"},{"product_id":"defining-cream-g9","title":"Defining Cream G9","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother's Curl Talk Defining Cream is a lightweight styling cream formulated with the Rice Curl Complex, a blend of rice extract, keratin amino acids, and enzymes, that maximizes curl definition, seals in moisture, and controls frizz for all curl types from 2A to 4C. It contains protein and delivers a citrus-jasmine scent. Safe for natural and color-treated hair. Sulfate-free, silicone-free, paraben-free, drying alcohol-free.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 fl oz","offer_id":49099393859801,"sku":"NYM-C7CB83F6623EC76581","price":2.18,"currency_code":"USD","in_stock":true},{"title":"9.7 fl oz","offer_id":49099393892569,"sku":"NYM-BDB9E0C0C4FDA2CA19","price":3.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13062_NYM_CurlTalk_Cream_1.jpg?v=1786913976"},{"product_id":"gel-custard-m5","title":"Gel Custard M5","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cspan\u003eThe Not Your Mother's moisture rich curl defining gel custard extends the length of your curls, while fighting frizz and adding shine for maximum definition and bounce. All of this in a long-lasting firm, flake-free hold. \u003c\/span\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"12.0 oz","offer_id":49099394711769,"sku":"NYM-CD21FB9F29BC6CD5E1","price":2.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13180_NYM_CurlTalk_Custard_1.jpg?v=1786913981"},{"product_id":"defining-spray-gel-i7","title":"Defining Spray Gel I7","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCurl definition you want in the easy, lightweight application you need. Curl Talk Defining Spray Gel defies logic by effortlessly building definition, adding volume, and controlling frizz without ever adding weight to waves and curls. Light on curls, strong on definition, big on bounce.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 fl oz","offer_id":49099394810073,"sku":"NYM-9D208CA3860112056A","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13181_NYM_CurlTalk_SprayGel_1.jpg?v=1786913985"},{"product_id":"lasting-definition-flash-freeze-gel-r0","title":"Lasting Definition Flash Freeze Gel R0","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHit freeze on your favorite styles with an extra strong hold that hydrates and controls frizz for healthy definition that lasts. Curl Talk Lasting Definition Flash Freeze Gel will leave you with touchable, crunch-free curls that stay locked in all day long.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 fl oz","offer_id":49099394875609,"sku":"NYM-6079E8B44B621B1609","price":2.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13127_NYM_CurlTalk_FlashFreezeGel_1_49.png?v=1786913989"},{"product_id":"fragrance-and-protein-free-defining-cream-n9","title":"Fragrance \u0026 Protein Free Defining Cream N9","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou asked, we answered with Not Your Mother’s Curl Talk Fragrance Free \u0026amp; Protein Free Defining Cream. Created for sensitive curls, this curl defining hair cream seals in moisture and controls frizz, while giving maximum definition to enhance your natural curls with a flake-free, flexible firm hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 fl oz","offer_id":49099395072217,"sku":"NYM-D89AD621A5FD990836","price":2.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13182_NYM_CurlTalk_FragranceFree_Cream_1_728281ec-2b7d-420d-9f0b-9f7f010e3acf.jpg?v=1786913993"},{"product_id":"fragrance-and-protein-free-sculpting-gel-u6","title":"Fragrance \u0026 Protein Free Sculpting Gel U6","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother's Curl Talk Fragrance \u0026amp; Protein Free Sculpting Gel is a firm-hold curl gel that sculpts and defines curls with a scunchable cast, dries firm for frizz control, then scrunch out the crunch for soft, touchable curls. Formulated with VP\/VA Copolymer and PVP for long-lasting hold without flaking. Contains no fragrance, no protein, no silicones, and no drying alcohols. Curly Girl Method approved. Safe for all curl types (2A–4C), protein-sensitive hair, and color-treated hair. Unscented. \u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 fl oz","offer_id":49099395137753,"sku":"NYM-8011581E4BABFBAB7F","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13183_NYM_CurlTalk_FragranceFree_Gel_1.jpg?v=1786913997"},{"product_id":"fragrance-and-protein-free-activating-mousse-u0","title":"Fragrance \u0026 Protein Free Activating Mousse U0","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother's Curl Talk Fragrance \u0026amp; Protein Free Activating Mousse is a lightweight curl mousse that delivers soft, touchable definition, shine, and all-day humidity frizz protection without added protein or fragrance. Safe for protein-sensitive hair and fragrance-sensitive scalps. Curly Girl Method approved. Works for all curl and wave types from 2A to 4C, including color-treated hair. Silicone-free, drying alcohol-free, paraben-free, dye-free. Unscented.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"7.0 oz","offer_id":49099395203289,"sku":"NYM-290ADF991B259FDD5A","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13184_NYM_CurlTalk_FragranceFree_Mousse_1.jpg?v=1786914003"},{"product_id":"frizz-control-moisturizing-lotion-n8","title":"Frizz Control Moisturizing Lotion N8","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDry, frizzy curls, drink up. Curl Talk Frizz Control Moisturizing Lotion is light enough to penetrate the hair’s cuticle and rich enough to meet all your moisture needs. Control frizz, fight humidity, and seal split ends without the weight or grease so you can swap frizz for soft, defined curls.\u003cbr\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":49099395465433,"sku":"NYM-66F1E067DFAC439E0A","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13185_NYM_CurlTalk_Lotion_1.jpg?v=1786914007"},{"product_id":"curl-care-shampoo-x7","title":"Curl Care Shampoo X7","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCome for the gentle cleanse, stay for the bounce and definition with Curl Talk Curl Care Shampoo. This shampoo never strips and always hydrates leaving your curls softer and more defined with every wash.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"12.0 fl oz","offer_id":49099395629273,"sku":"NYM-308C78F966623FC226","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13060_NYM_CurlTalk_Shampoo_1.jpg?v=1786914011"},{"product_id":"hydrating-lightweight-oil-g4","title":"Hydrating Lightweight Oil G4","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother’s Curl Talk® Hydrating Oil is here to take your curls from frizzy to silky, instantly. Formulated with rice bran and jojoba oils, this non-greasy formula instantly hydrates dry curls and helps tame frizz for soft, healthy-looking hair that shines. Permission to smooth, granted. \u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"3.3 oz","offer_id":49099395694809,"sku":"NYM-E3AFE0469C20CB7DD2","price":2.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13191_NYM_CurlTalk_Hydrating_LightweightOil_1.jpg?v=1786914013"},{"product_id":"root-lift-spray-w9","title":"Root Lift Spray W9","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBring flat curls back to life with Curl Talk Root Lift Spray. The weightless formula and targeted application lets you add instant, visible volume at the root with a soft, lasting hold that never leaves crunch, residue or dryness, so your curls stay flexible as your roots rise.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 oz","offer_id":49099395825881,"sku":"NYM-4888E19EB1247211DC","price":2.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13190_NYM_CurlTalk_RootSpray_1_2.jpg?v=1786914017"},{"product_id":"leave-in-conditioner-a9","title":"Leave-In Conditioner A9","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDo you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have to do is spray.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"6.0 fl oz","offer_id":49099395858649,"sku":"NYM-3A4C81CEF2E904F340","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13078_NYM_CurlTalk_LeaveIn_1.jpg?v=1786914022"},{"product_id":"mini-styling-set-f2","title":"Mini Styling Set F2","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re traveling, sampling, or staying stocked with back ups for your car or bag, This Curl Talk To-Go Mini Styling Kit is a styling savior with three travel-sized curl enhancing hair products from This most-loved collection: Frizz Control Sculpting Gel, Curl Activating Mousse, Curl Defining Cream.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"2.0 fl oz","offer_id":49099395924185,"sku":"NYM-CA80FE5D9E4FC9A703","price":2.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5275\/8233\/files\/13333_NYM_CurlTalk_MiniStylingSet_1_bf461ed1-16c8-4671-9329-f584e5f56b39.jpg?v=1786914026"},{"product_id":"overnight-serum-v1","title":"Overnight Serum V1","description":"\u003csection class=\"product-overview\"\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother’s Curl Talk® Overnight Sleep Serum delivers the beauty sleep your strands deserve. 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